Artwork by DC Shoes, Inc.
We are proud to announce our first collaboration between DC Shoes and Standard. Please stay tuned for more info
on the release of these shoes. For more views click the image above, and the press release is listed below.

After years of having their feet planted firmly in the Atlanta lifestyle market, Standard opened the doors to it’s second location in Lenox Square. To commemorate the expansion, Standard has partnered up American footwear giant DC Shoes for their first collaborative efforts. The goal in this collaboration was to represent design elements that have always been strongly present in the motif of Standard. The true red color embodies the strong presence of red accents at both locations along with the green laces and insole, which represent the artificial turf that covers the floor at the new store, as well as the live turf used at various events at the original location.