Friday, July 16, 2010

THINGS I LIKE ON MY FEET::THE NEW BALANCE EDITION

New Balance and Offspring have collaborated once again to bring the 576 Covent Garden Pack. The relationship between New Balance and the UK’s Offspring was first established in 1996, when they both teamed up to create the first Flimby store specific collaboration. Since then, this relationship has gone from strength to strength, spawning a variety of releases over the years. This year’s release – made in the New Balance factory in Flimby – goes back to the footwear retailer’s roots, and highlights its original flagship store in London’s historical Covent Garden, where the relationship first started. This is reflected on the shoes with the bespoke tongue detailing, which details the store’s location in London. Closer inspection reveals a dynamic material mix with nylons, suedes and 3M scotchlite all in use throughout – not to mention the contrasting coloured ‘N’ logo. The 576 Covent Garden Pack is available now in 3 bold, eye-catching colours, from Offspring.

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