Sunday, September 6, 2009


09/09/09 marks the release date of the NB 999 Feral Collection. The new collection stems from New Balance’s goal to reinvent the brand’s lifestyle footwear range from all-time classic favourites to modern silhouettes. Celebrating heritage, craftsmanship, innovation and imagination, New Balance Lifestyle fuses classic designs from the past with bold ideas from the future.

Part of the classic 99X series of running shoes that dates back to the early 80s, the 999 model was originally released in 1996 and was New Balance’s most technologically advanced shoe at the time. For the 99X series celebrations running throughout 2009, the company has worked with key retailers Leftfoot (Singapore) and Mita Sneakers (Japan) to reintroduce this iconic New Balance model back into the market.

The NB Feral Creation Collection is an Asian Inspired collection for global release. The project first started back in 2007 with the NB 574 “Hungry Dragon”, whilst last year saw the project present the NB 576 “China Mask”. This year‟s edition stays true to the theme of Asia-inspired lifestyles and culture by drawing on various animals that have left their mark on our urban jungles.

The collection is divided into two sets, one from each retailer, consisting of an exclusive pair that is numbered and limited to 660 units worldwide, as well as general release version that will be more widely available. Each exclusive edition is interconnected with the underlying theme of the colour “grey”, which is the original colour of the 999 and 99X series as well as New Balance’s heritage colour. All info courtesy of


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