Thursday, January 14, 2010

THINGS I NEED ON MY FEET::THE NEW BALANCE EDITION








NewBalanceLive recently held an interview with German lifestyle brand manager Till Jagla, who spoke of the upcoming designs for New Balance Europe’s Fall/Winter lineup. Several classics make a return with an introduction into a variety of new designs. Below is a more detailed account into the upcoming collection.

Obviously we still have the “Made in UK” story. Made in UK or better “Domestic Manufacturing” is getting more and more important for us and the consumers. “Made in UK” stands for quality! Probably the most expecting NB style is the original 1500! Beside that iconic we will have 4 colourways of the 577, 3 colourways of the 1300, 4 colourways of the 670 and 4 colourways of the 576.
Beside the “Made in UK” Story we will introduce a new 574 – the SONIC. The sonic is a futuristic take on our signature classics. Environmentally friendly, beautifully executed, and deconstructed in design, this new collection takes the iconic 574 and the classic 410. We´ve reengineered the shoes through a Sonic process of applying heat and pressure to form airtight and water sealed seams. The result is a lighter shoe, simplified with minimalist design. No doubt about it – we´ll maintain the “Global SMU Project” – Beside that we are going to release a very selective “Pub Pack”. The “Pub Pack” is a limited Edition based on the 576 and includes 3 colourways – The Kings Head, the Red Lion and the Royal Oak! The paying tribute to the time honoured tradition of whole heartedly enjoying life. For over 20 years this Flimby favourite has been “brewed” in England using the finest “ingredients” and “brewing techniques”.
My favourite (shoe) is without a doubt the RC205. It´s a 90´s running shoe worn by Khalid Khannouchi and the Kenyan Team. The shoe number 205 is based on Khalid´s world record time 2:05. Due to the Maasai tribal on the heel the shoe brings a unique aesthetic to its functional design. Info courtesy of www.hypebeast.com

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